Are you talking about Sex Appeal or Animals?

     Oh, I didn't realize you were talking about saving animals... Has PETA really gotten that desperate to get their message across that they have to use sex appeal in such explicit inappropriate ways to get people's attention? Were cute little helpless animals not enough for this advertising campaign? Apparently "baring skin," was better than "bear skin."

     I find these advertisements a little too risky and controversial, but I am quite intrigued by the entire advertising strategy. What is the the one thing that we all know sells the best? Sex. Lets face it, whether we agree with it or not, sex sells. So their entire advertising strategy just follows along with the entire concept of this idea, which can be pure genius. But honestly, I think that in this case, the idea that sex sells is overshadowing the most important concept of all... saving the animals. If you can somehow manage to look past these busty hourglass figured women, then you might be able to focus a second of your time on the text of this advertisement. I love the whole idea of helping to protect and save animals, but I always associated animals with being innocent and pure. These images certainly do not reflect that; but perhaps the contrast between these two is what makes these photos so eye catching. 

     These images are just a few examples of the many PETA advertisements out there. I think that PETA has momentum in selling sex, but not so much animal rights preservation. Do you know how some celebrities who are helping to endorse a brand; and how those celebrities can overshadow the brand so much so that the target audience has missed the brand completely and can only recall the celebrity. This is yet another example. Many people are following along with this entire campaign, but it appears that people are following it more of because it gives them an excuse to be sexy and (nearly) nude in public. In addition to that, this whole campaign to me is really distasteful. What is the underlying message that these advertisements are selling to both men and women? Are they making men more sex crazed and making women more insecure? It is very likely. Based on those two elements alone, I would rule these ads to be disgusting and unethical. This whole campaign is a reflection of PETAs ethical values... which in fact I am not sure if they even have any. I would love to support a group like PETA, but not one that also promotes many unhealthy messages to men and women. What PETA should really stand for is, People's Explicitly Tasteless Advertisements.

Pandamonium!!!

     You better think twice about saying no to Panda Cheese, especially after watching this commercial. Now this is obviously a foreign commercial, but I find the whole concept and strategy rather unique and interesting. In theses commercials we see multiple people being offered the brand item, Panda Cheese, but all of them seem to turn it down. Next we see this giant, almost creepy looking panda appear and stare at the person who just turned down the cheese. Music then plays in the background and the panda does something really mean to make that person think twice about saying no to the cheese. The strategy behind this entire advertisement is rather interesting, who would want something that represents their brand to be mean? Their strategy is very clever because they use the panda in a very humorous way, so much so that it helps the consumer to remember the brand. When seeing the brand with the panda on the front, they will remember the humor about the irrefutable decision to never say no to the brand.

     Not to mention the outstanding memorable humor, the brand stays consistent in using the same music in the background when the panda appears in the scene before he does something shocking and mean. This is a basic strategy in conditioning the audience with music. Every time they hear this music or song they will be reminded about the brand because of the conditioning through repetition of it in every commercial. When a consumer sees the Panda Cheese and is contemplating buying the product, they will be reminded of the humor because of they find themselves in a similar situation of the actors in the commercials... contemplating saying no to the cheese. Humor is always associated as something positive, so going with this campaign of a humorous odd looking panda will most likely transition into the consumers having a more positive view of the brand as a whole.

     

     

Print Ad (In case my printer doesn't work)

Dirty Mouth?

     Dirty mouth huh? Well, dirty in this commercial certainly goes both ways. Usually in the past Orbit gum commercials, we see some good clean fun in conveying the idea of a dirty mouth and fixing it by chewing some Orbit gum. Upon their most recent advertisements, such as this one, the word 'dirty' definitely has a duo meaning. In this particular advertisement there is a man who smiles at his wife with shiny teeth while holding a package of Orbit gum. She responds by saying, "Dirty mouth, huh? What have you been doing?" The next scene shows the man at a crazy party where everyone is encouraging him to bob for apples when accidentally he grabs a mans underwear who is sitting in the tub of apples. It then flashes back to the scene of the wife in bed talking to her husband while the man who was in the tub is standing next to the husband claiming that the husband did not do anything bad (although it is very suggestive).
     Personally, this advertisement was rather shocking coming from a brand such as Obit gum. I can definitely see their strategy in dirty humor though. If you were to ask 10 random people on a street what the first word or words that popped in their head would be after hearing the word dirty, I doubt it would be "my kitchen sink," or "the bathroom." Come on, in todays day and age we all know what kind of dirty everyone is thinking of. So was this commercial being dirty without really being dirty? I was a little perplexed and offended by such a dirty commercial... but then again that is coming from someone who is rather conservative. There are still ways to have effective advertisements without resorting to "dirty" things.
     When I look at the blonde character who is always dressed in white and presents the audience with a promotional message, I see someone who is classy. She is basically a reflection of the brand, so it is safe to say that the brand wants to present a classy clean image. I think that this campaign has made the brand a little less classy and sophisticated. Not to mention the campaign following this one with bleeping out bad words and filling them in with your own. Very interesting pull method, but quite frankly it is a little too dirty and offensive to me.

Mormon Commercials

     Hi, I'm Christine and I'm not a Mormon... but these people are! We have all seen them, on the television screen as well as on youtube during an advertisement slot before watching a video. This commercial ads are rather intriguing to me because I have never seen a religious affiliation create so many commercials that are viewed on normal everyday TV channels. So with all of these commercials, what message is the Church of Latter Day Saint really trying to convey? From what I understand is that they are trying to show that mormons are actually normal people just like you and I. So are they trying to fight against the stereotypical profile of a mormon? It is quite likely; to me, this whole advertising campaign is almost a strong effort from from their public relations department to create a whole new brand image around the word mormon. When most people think of the word mormon they think things such as: many wives, many children...
     The whole campaign seems effective right? Logically it very well could have worked... if not for all of the jokes and comments following people on Youtube and other sites.
     The whole, "I'm a Mormon," campaign has been the brunt of many different kinds of jokes. It was a challenge looking to find an actual commercial from the Church of Latter Day Saints, because I had to weed through all of the many videos created by users making fun of these commercials. Many users on Youtube have created, "I'm not a mormon," youtube videos. So was this attempt to create a new image for themselves really successful, or is this whole campaign a failure because of the vulnerability it has to ridicule and jokes?
     Personally, I think it was a good attempt but it came on a little too strong with the message of "We're just like everyone else." There was definite potential in this campaign... if perhaps they had worded things just a tad different and so it was not so easy to make fun of. The campaign, from what I have gathered is a failure, and could have had more success if it was thought through a little more and viewed critically first before publishing. Oh how it is so important to play the devils advocate against your own brand campaign and so you can be prepared to face ridicule such as this... it jus might save you a little face before communicating your campaign to millions. But coming from a group of mormons, I am sure no one wanted to play the role of devil anything...
   

TV Advertisement

I did not attach a copy of this to my paper and script, so here it is in case you need it :)

Brainstorming

Where will your ad run?

• everywhere. I will need to do some research into shows that my target audiences watch.

What is the context of your message?

that my cell phone product is the best, and its faster and easier to use

What will target be doing when they see the ad?

Watching TV in their homes

What is the timing of your ad?

30 sec; modern day or western old school

When will it run? Holidays, events, etc.

This ad will run around Christmas, and so hopefully it will take off 

What is in the news?

Everyone in the world is buying cell phones. It could potentially be a good market to get into if you market the product correctly.

Tap into current events to appear timely.

??

Borrow from history for a timeless approach

Old Western theme, perhaps play western music and put it in a western setting

What are the negatives about your brand?

There are many competitors for this product. Distinguishing from its competitors could be hard to do.

(Don’t cover them up, embrace them) *** perhaps note in ad how many cell phone models there are out there to buy--why buy ours? 

What if your product were something else?

Jaguar, Mountain Lion, Black Panther…. something quick and easily identifiable. 

Analogies: animals, safety equipment, etc.

What is your target audience reading and watching?

My target audience is probably staying up with new technology and reading the most popular magazines. They could be watching shows like MTV all the way to the Hallmark channel.

Use as inspiration, but don’t use w/o permission

What does your product look like?

It is square with a keyboard

--- or perhaps just a touch screen or both!

Where is the brand made and sold?

It is made in the south and sold in specialty stores. 

Authentic roots?

??

Is there an ideal spokesperson/spokes-character?

?? think of character like Flo from Progressive or Gieco?? apply to phone??

Is there an idea in the brand’s name?

SuperNova-- outerspace, mysterious, bright…

What is the opposite of what you’re trying to say?

• that the phone is slow and complicated to use

ideas:

Phone rings in classroom- everyone pulls out phone- 1^st to answer = quickest phone

Western Showdown

Businessman in a hurry- quick call

Flashlight on phone- helps a guy to find his way in the dark, he sees a dim light and another bright-- he goes to the bright light and finds a pretty girl. the girl with the dim lighted phone looses out on getting with the attractive guy. (Lighting in filming commercial??? How??)

answering phone competition

True Beauty is Curved

     Just so you know, true beauty is curved; not that that hasn't been drilled into our minds by society or anything already. Oh wait, you're talking about a computer?? What a rather interesting comparison between a woman and a computer; certainly two things that I thought would never have anything in common. The purpose of this advertisement is to advertise the unique curved Samsung SF Notebook. The entire idea is creative and makes the computer more memorable, but personally I think this is a little distasteful for a brand like Samsung. The first thing that this advertisement made me wonder was if the entire advertising team was made up solely of men. There are many other things that have curves that the company could have utilized.

     The woman in the print advertisement is obviously very thin and naked; her hair is all that is covering her breasts. In the video commercials related to this print advertisement, the camera follows all of the curves of the woman's body and displays just how thin and boney the model is. When the camera is panning up from her backside up, you can see all of the bones sticking out in her back. This advertisement may be creative to advertise a computer, but what underlying message does this advertisement have? Is it projecting an unattainable unhealthy body image to women around the U.S.? It is very likely! The caption, "True Beauty is Curved," stands out. What if that is the only thing that a viewer reads on this advertisement? What message is really going out to them?

     Personally, when I look at a brand and evaluate their advertisements, I feel as though I get a good sense of their morals and ethics. Is an advertisement featuring an idealistic woman really worth publishing if it can have any type of negative effect on the woman viewing it? I had always looked at Samsung as a more classy brand than this, I am really surprised. I can see the logic behind this, and it is somewhat clever for their Target Audience. Women will look at this picture to compare themselves because of the double meaning message. And men will look at this advertisement because naturally they are attracted to women, which is just exact;y what this advertisement shows.