The chain has been suffering from a large decline in sales, due to the weird, creepy, plastic faced king. I mean think about it, all of their "Waking Up with the King" ads, were just asking for ridicule. What were they thinking?! A man wakes up in his bed with The King staring at him in a semi provocative way, then The King has the audacity to hand the poor, sleepy, confused man a burger. The creepy King doesn't say anything or even change his facial expression, so what are we too infer? His stare, for lack of a better word is just flat out......CREEPY!
Burger King has decided to move its focus from awkward and disturbing images to actually improving their company's brand and strengths, such as customer service and quality of food!! It will be interesting to see if this brand can overcome this advertising disaster. I think this is by far the franchises best decision to dethrone The King.
