Pandamonium!!!

     You better think twice about saying no to Panda Cheese, especially after watching this commercial. Now this is obviously a foreign commercial, but I find the whole concept and strategy rather unique and interesting. In theses commercials we see multiple people being offered the brand item, Panda Cheese, but all of them seem to turn it down. Next we see this giant, almost creepy looking panda appear and stare at the person who just turned down the cheese. Music then plays in the background and the panda does something really mean to make that person think twice about saying no to the cheese. The strategy behind this entire advertisement is rather interesting, who would want something that represents their brand to be mean? Their strategy is very clever because they use the panda in a very humorous way, so much so that it helps the consumer to remember the brand. When seeing the brand with the panda on the front, they will remember the humor about the irrefutable decision to never say no to the brand.

     Not to mention the outstanding memorable humor, the brand stays consistent in using the same music in the background when the panda appears in the scene before he does something shocking and mean. This is a basic strategy in conditioning the audience with music. Every time they hear this music or song they will be reminded about the brand because of the conditioning through repetition of it in every commercial. When a consumer sees the Panda Cheese and is contemplating buying the product, they will be reminded of the humor because of they find themselves in a similar situation of the actors in the commercials... contemplating saying no to the cheese. Humor is always associated as something positive, so going with this campaign of a humorous odd looking panda will most likely transition into the consumers having a more positive view of the brand as a whole.