Like most people when initially viewing this advertisement, I questioned why a big blue bird was right in front of the lady's face. After reading the logo in the top left hand corner, I had my incredible "aha" moment. This advertisement takes the product of binoculars and features one of its best attributes by portraying it quite literally in this print ad. Who would have ever though that zooming could get you this close to what you are viewing.
I find this advertisement very unique and captivating being that it is in a way shocking. For print advertisements, taking a notable feature of a product and turning it into something quite exaggerative ad literal can turn out to be one of the most effective advertisements. This is an advertisement in which you cannot be satisfied with just looking at the picture; it demands you to find the logo and to see what exactly this peculiar image is talking about.
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