It's the Bieber Fever

     Whether it's Justin Bieber that captivates your attention in this commercial, or the mere screaming and excitement from grown men, this commercial certainly stood out among the rest. This commercial was first aired on NBC during Macy's Thanksgiving Day Parade in order to advertise the black friday sales beginning at midnight at Macy's. We first see Justin Bieber enter into his limo and ask the limo driver to take him to the Macy's day sales starting at midnight. What appears to be a tough manly man, turns around to see Justin Bieber, and begins screaming like a little girl. This happens with various different grown men during Justin's journey to get to the sales.
     This commercial is very strategic in that it focuses not only on a very prominent person, but also that it includes a promotional for strategic philanthropy. For every Justin Bieber gift set purchase, Macy's will donate $2 to the Make a Wish Foundation up to $100,000. This commercial helps to project Macy's as a very cool company as well as a place that is charitable to a very well known non-profit organization. Pairing with a well known non-profit was also strategic in that it is an organization in which is understood and known by the general public. This relationship allows Macy's to focus mainly on its marketing message, but to also add a bit of philanthropy. If the visuals in this commercial do not captivate your attention, the layout and design of this commercial will captivate your attention just based on the sounds of screaming little girls (which are in fact grown men).