Old Spice Guy vs. Fabio!

  Now look at the first video! Now back at me. Now look at the second video! Now back to me. Now look at the third video. Now back at me! I'm not on a white horse, but let me tell you, there is a serious duel going on here that you certainly do not want to miss. Fabio vs. The Old Spice Guy!

     What a way to captivate an audience through youtube videos that go back and forth between two very intriguing characters. The entire marketing campaign is rather interesting. Over the course of this campaign, Fabio vs. The Old Spice Guy, the audience watching these videos on youtube grew larger and larger and as they began to produce more and more videos, and respond to viewers comments. Audience members were asked to submit their vote on who they believed was the best Old Spice Guy. In case you're wondering what Old Spice is, it is a body wash for men that apparently leaves them smelling more like a man instead of smelling like they washed in a woman's perfume. 

     At the beginning of the Old Spice Commercials, before Fabio came into the picture, the Old Spice Guy would direct his speech toward women… “hello ladies!” But why would the character do that when the company is selling a product to men? Oh it is all too clever. The marketers behind this campaign obviously know the power of influence women have on what products, such as clothes and even body wash, their men purchase. Not to mention, women are usually the ones who go shopping and purchase all of the household items like body wash. Personally as a woman, after watching the first couple of advertisements from the first campaign, I was convinced to go and purchase some too! The humor in the advertisement is what captures the men; and you can probably guess what captivates the women in this campaign

     Fabio, the male supermodel, used to be so famous back in the ___. There is a very strategic technique involving Fabio into this whole marketing mix. Most everyone knows who Fabio is, unless perhaps you are from Generation Y, you may not. Could this strategic marketing plan including Fabio be there to expand their target market and reach a whole new older generation of women and men? It very well could be.

     So who emerged as the winner of this crazy duel? And the winner is…. Drum roll please…. The Old Old Spice Guy!! Sorry Fabio, maybe next time.