I did not attach a copy of this to my paper and script, so here it is in case you need it :)
Brainstorming
Where will your ad run?
- everywhere. I will need to do some research into shows that my target audiences watch.
What is the context of your message?
that my cell phone product is the best, and its faster and easier to use
What will target be doing when they see the ad?
Watching TV in their homes
What is the timing of your ad?
30 sec; modern day or western old school
When will it run? Holidays, events, etc.
This ad will run around Christmas, and so hopefully it will take off
What is in the news?
Everyone in the world is buying cell phones. It could potentially be a good market to get into if you market the product correctly.
Tap into current events to appear timely.
??
Borrow from history for a timeless approach
Old Western theme, perhaps play western music and put it in a western setting
What are the negatives about your brand?
There are many competitors for this product. Distinguishing from its competitors could be hard to do.
(Don’t cover them up, embrace them) *** perhaps note in ad how many cell phone models there are out there to buy--why buy ours?
What if your product were something else?
Jaguar, Mountain Lion, Black Panther…. something quick and easily identifiable.
Analogies: animals, safety equipment, etc.
What is your target audience reading and watching?
My target audience is probably staying up with new technology and reading the most popular magazines. They could be watching shows like MTV all the way to the Hallmark channel.
Use as inspiration, but don’t use w/o permission
What does your product look like?
It is square with a keyboard
--- or perhaps just a touch screen or both!
Where is the brand made and sold?
It is made in the south and sold in specialty stores.
Authentic roots?
??
Is there an ideal spokesperson/spokes-character?
?? think of character like Flo from Progressive or Gieco?? apply to phone??
Is there an idea in the brand’s name?
SuperNova-- outerspace, mysterious, bright…
What is the opposite of what you’re trying to say?
- that the phone is slow and complicated to use
ideas:
Phone rings in classroom- everyone pulls out phone- 1st to answer = quickest phone
Western Showdown
Businessman in a hurry- quick call
Flashlight on phone- helps a guy to find his way in the dark, he sees a dim light and another bright-- he goes to the bright light and finds a pretty girl. the girl with the dim lighted phone looses out on getting with the attractive guy. (Lighting in filming commercial??? How??)
answering phone competition
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