True Beauty is Curved

     Just so you know, true beauty is curved; not that that hasn't been drilled into our minds by society or anything already. Oh wait, you're talking about a computer?? What a rather interesting comparison between a woman and a computer; certainly two things that I thought would never have anything in common. The purpose of this advertisement is to advertise the unique curved Samsung SF Notebook. The entire idea is creative and makes the computer more memorable, but personally I think this is a little distasteful for a brand like Samsung. The first thing that this advertisement made me wonder was if the entire advertising team was made up solely of men. There are many other things that have curves that the company could have utilized.

     The woman in the print advertisement is obviously very thin and naked; her hair is all that is covering her breasts. In the video commercials related to this print advertisement, the camera follows all of the curves of the woman's body and displays just how thin and boney the model is. When the camera is panning up from her backside up, you can see all of the bones sticking out in her back. This advertisement may be creative to advertise a computer, but what underlying message does this advertisement have? Is it projecting an unattainable unhealthy body image to women around the U.S.? It is very likely! The caption, "True Beauty is Curved," stands out. What if that is the only thing that a viewer reads on this advertisement? What message is really going out to them?

     Personally, when I look at a brand and evaluate their advertisements, I feel as though I get a good sense of their morals and ethics. Is an advertisement featuring an idealistic woman really worth publishing if it can have any type of negative effect on the woman viewing it? I had always looked at Samsung as a more classy brand than this, I am really surprised. I can see the logic behind this, and it is somewhat clever for their Target Audience. Women will look at this picture to compare themselves because of the double meaning message. And men will look at this advertisement because naturally they are attracted to women, which is just exact;y what this advertisement shows.