If you don't help feed them, who will?

     Nothing out of the ordinary here, just a big mother pig covered in dirt feeding... babies... HUMAN babies!! What an incredibly creative way to reveal the need for aide for feeding children. Initially when I looked at the picture of eight dirty infants drinking milk from a filthy pig, I was shocked and disgusted; but it was when I read the caption below that the advertisement really captivated me. "If you don't help them, who will?-- Your donation will buy formula and care for infants who desperately need it." This non-profit, Concordia Childrens, main focus is to help abandoned infants. Has world hunger grown this drastically over the years? 

     This advertisement is truly appealing and effective for any person, especially women or mothers, because of what babies represent. Usually when we think of babies, we think of them as pure, clean, and innocent; so to view a picture such as this, it is truly startling. Not to mention, pigs are viewed as the most disgusting and uncleanly animals. These two characters, babies and pigs, are placed so intricately because of their profound opposition. In addition to that, could the marketers behind this strong advertisement have considered the similar correlation between a baby human fetus to a baby pig fetus, in order to make the point of, Who is next in line to help this babies if we (humans) cannot?

    The text of this advertisement is so small and tiny, and is located in the lower left hand side. Obviously the picture in this advertisement is rather shocking, and so the placement of the text is so crucially important to convey the correct message. I predict that their strategy in making the text so small would be to first capture the audience with the picture because it speaks far more than words ever could. Whoever coined the saying, A picture is worth a thousand words," they certainly were not kidding.
     With such a unique and out of the ordinary picture, the audience viewing this print advertisement is immediately going to want to know why there are 8 little babies drinking milk from a dirty pig. In addition to the placement of the text, the text of this advertisement is really what seals the effectiveness. If the text was at all different and traditional and said something such as, "Help feed abandoned babies," it still has the same message, but does not speak near as loud. This advertisement is truly inspirational and proves the importance of every component of an advertisement.