Advertising at New Heights!

     This particular advertisement caught my eye because it is so unusual in comparison to other advertisements for high heels. Talk about thinking out of the box and into a whole new atmosphere. The picture shows a very gorgeous scene with the suns rays illuminating the clouds, and a very tall woman whose top of her head comes just above the them. Based on her hairstyle alone, we can assure that the women is very sophisticated and sexy; inferring that the shoes are too! The advertisement obviously stretches our thinking and implies that it is the high heels that she is wearing that has make her so tall.
     Usually for traditional shoe advertisements, companies emphasize the feet; so by emphasizing the head of the persons body, it makes the advertisement very unique and rememberable. Not to mention, the use of a woman with black hair provides outstanding contrast to the clouds, which makes it even more eye catching. The purpose of this ad was to capture an audience of women who are interested in high heels that not only look great, but also make them tall.
     At the bottom right hand corner of this print advertisement is a high heel shoes, which ties the entire advertisement together. It reemphasizes the sophisticated and sexy traits of the shoe. The marketers who created this advertisement did not assume that their audience was not intelligent. Through the idea and placement of objects in their image, they allow the audience to think about the advertisement and put the pieces together. What an interesting technique to generate more thought about the brand!