GoDaddy.com, Have they gone a little too far?

      We've all seen them, the drop dead gorgeous Go Daddy girls who love to show off their... umm... Go Daddy shirts. GoDaddy.com has designed their advertising campaign with sex appeal as their main focus. Men are mesmerized and women are envious; these advertisements captivate all. But has the campaign focused on sex appeal so much that their audience has lost sight of what the brand is actually advertising? These sexy provocative commercials tell their audience to go to their website so they could "see a little more," or "to see what happens next." What a great way to bring male viewers to your website; but there is just one problem, something tells me that those viewers are looking for something more than just how to build a website. And what happens when they don't find what they are looking for? Have these commercials just provoked men to visit inappropriate websites to find what they were looking for? 

     Are viewers so shocked and captivated by the outrageous sex appeal that they forget what the brand is even advertising? For me, that is certainly the case. I was so shocked by the focus of the commercials that listening to what the advertisement was advertising, was certainly my last concern. As a woman, I find this extremely offensive... which is not at all the case with my boyfriend who finds it interesting and clever. Are these commercials at all appropriate for a family audience to view during the Super Bowl? While the intent of these commercials are to raise brand awareness, they are sending out the wrong message to both young men and young women.
     WARNING: To ALL men; these ads may cause a slap over the head by your girlfriend/wife. Be prepared to sleep on the couch.