Are you talking about Sex Appeal or Animals?

     Oh, I didn't realize you were talking about saving animals... Has PETA really gotten that desperate to get their message across that they have to use sex appeal in such explicit inappropriate ways to get people's attention? Were cute little helpless animals not enough for this advertising campaign? Apparently "baring skin," was better than "bear skin."

     I find these advertisements a little too risky and controversial, but I am quite intrigued by the entire advertising strategy. What is the the one thing that we all know sells the best? Sex. Lets face it, whether we agree with it or not, sex sells. So their entire advertising strategy just follows along with the entire concept of this idea, which can be pure genius. But honestly, I think that in this case, the idea that sex sells is overshadowing the most important concept of all... saving the animals. If you can somehow manage to look past these busty hourglass figured women, then you might be able to focus a second of your time on the text of this advertisement. I love the whole idea of helping to protect and save animals, but I always associated animals with being innocent and pure. These images certainly do not reflect that; but perhaps the contrast between these two is what makes these photos so eye catching. 

     These images are just a few examples of the many PETA advertisements out there. I think that PETA has momentum in selling sex, but not so much animal rights preservation. Do you know how some celebrities who are helping to endorse a brand; and how those celebrities can overshadow the brand so much so that the target audience has missed the brand completely and can only recall the celebrity. This is yet another example. Many people are following along with this entire campaign, but it appears that people are following it more of because it gives them an excuse to be sexy and (nearly) nude in public. In addition to that, this whole campaign to me is really distasteful. What is the underlying message that these advertisements are selling to both men and women? Are they making men more sex crazed and making women more insecure? It is very likely. Based on those two elements alone, I would rule these ads to be disgusting and unethical. This whole campaign is a reflection of PETAs ethical values... which in fact I am not sure if they even have any. I would love to support a group like PETA, but not one that also promotes many unhealthy messages to men and women. What PETA should really stand for is, People's Explicitly Tasteless Advertisements.