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It's the Bieber Fever

     Whether it's Justin Bieber that captivates your attention in this commercial, or the mere screaming and excitement from grown men, this commercial certainly stood out among the rest. This commercial was first aired on NBC during Macy's Thanksgiving Day Parade in order to advertise the black friday sales beginning at midnight at Macy's. We first see Justin Bieber enter into his limo and ask the limo driver to take him to the Macy's day sales starting at midnight. What appears to be a tough manly man, turns around to see Justin Bieber, and begins screaming like a little girl. This happens with various different grown men during Justin's journey to get to the sales.
     This commercial is very strategic in that it focuses not only on a very prominent person, but also that it includes a promotional for strategic philanthropy. For every Justin Bieber gift set purchase, Macy's will donate $2 to the Make a Wish Foundation up to $100,000. This commercial helps to project Macy's as a very cool company as well as a place that is charitable to a very well known non-profit organization. Pairing with a well known non-profit was also strategic in that it is an organization in which is understood and known by the general public. This relationship allows Macy's to focus mainly on its marketing message, but to also add a bit of philanthropy. If the visuals in this commercial do not captivate your attention, the layout and design of this commercial will captivate your attention just based on the sounds of screaming little girls (which are in fact grown men).

Marketing in a World of Technology Survey Results

What do you prefer most in accessing information?
a. Print                         (2)
b. Websites                  (15
c. Phone                       (8)
d. Social Media            (6)

Is anything invasive to you? (Here are a few highlights of what you said)
- text messaging
- social media making custom advertising
- no :)
- unsolicited ads
- text ads without an offer
- no, our generation has been conditioned to all types of ads
- emails
- pop up ads

What is one way you can utilize QR Codes? (Here are a few highlights of what you said)
- Discounts/Deals
- Print Brochures/Ads
- Websites
- Business Cards
- Distribution and Tracking
- Link to Information
- Online Job Applications

Olympic Zoom

     Like most people when initially viewing this advertisement, I questioned why a big blue bird was right in front of the lady's face. After reading the logo in the top left hand corner, I had my incredible "aha" moment. This advertisement takes the product of binoculars and features one of its best attributes by portraying it quite literally in this print ad. Who would have ever though that zooming could get you this close to what you are viewing. 

     I find this advertisement very unique and captivating being that it is in a way shocking. For print advertisements, taking a notable feature of a product and turning it into something quite exaggerative ad literal can turn out to be one of the most effective advertisements. This is an advertisement in which you cannot be satisfied with just looking at the picture; it demands you to find the logo and to see what exactly this peculiar image is talking about. 

Are you talking about Sex Appeal or Animals?

     Oh, I didn't realize you were talking about saving animals... Has PETA really gotten that desperate to get their message across that they have to use sex appeal in such explicit inappropriate ways to get people's attention? Were cute little helpless animals not enough for this advertising campaign? Apparently "baring skin," was better than "bear skin."

     I find these advertisements a little too risky and controversial, but I am quite intrigued by the entire advertising strategy. What is the the one thing that we all know sells the best? Sex. Lets face it, whether we agree with it or not, sex sells. So their entire advertising strategy just follows along with the entire concept of this idea, which can be pure genius. But honestly, I think that in this case, the idea that sex sells is overshadowing the most important concept of all... saving the animals. If you can somehow manage to look past these busty hourglass figured women, then you might be able to focus a second of your time on the text of this advertisement. I love the whole idea of helping to protect and save animals, but I always associated animals with being innocent and pure. These images certainly do not reflect that; but perhaps the contrast between these two is what makes these photos so eye catching. 

     These images are just a few examples of the many PETA advertisements out there. I think that PETA has momentum in selling sex, but not so much animal rights preservation. Do you know how some celebrities who are helping to endorse a brand; and how those celebrities can overshadow the brand so much so that the target audience has missed the brand completely and can only recall the celebrity. This is yet another example. Many people are following along with this entire campaign, but it appears that people are following it more of because it gives them an excuse to be sexy and (nearly) nude in public. In addition to that, this whole campaign to me is really distasteful. What is the underlying message that these advertisements are selling to both men and women? Are they making men more sex crazed and making women more insecure? It is very likely. Based on those two elements alone, I would rule these ads to be disgusting and unethical. This whole campaign is a reflection of PETAs ethical values... which in fact I am not sure if they even have any. I would love to support a group like PETA, but not one that also promotes many unhealthy messages to men and women. What PETA should really stand for is, People's Explicitly Tasteless Advertisements.

Pandamonium!!!

     You better think twice about saying no to Panda Cheese, especially after watching this commercial. Now this is obviously a foreign commercial, but I find the whole concept and strategy rather unique and interesting. In theses commercials we see multiple people being offered the brand item, Panda Cheese, but all of them seem to turn it down. Next we see this giant, almost creepy looking panda appear and stare at the person who just turned down the cheese. Music then plays in the background and the panda does something really mean to make that person think twice about saying no to the cheese. The strategy behind this entire advertisement is rather interesting, who would want something that represents their brand to be mean? Their strategy is very clever because they use the panda in a very humorous way, so much so that it helps the consumer to remember the brand. When seeing the brand with the panda on the front, they will remember the humor about the irrefutable decision to never say no to the brand.

     Not to mention the outstanding memorable humor, the brand stays consistent in using the same music in the background when the panda appears in the scene before he does something shocking and mean. This is a basic strategy in conditioning the audience with music. Every time they hear this music or song they will be reminded about the brand because of the conditioning through repetition of it in every commercial. When a consumer sees the Panda Cheese and is contemplating buying the product, they will be reminded of the humor because of they find themselves in a similar situation of the actors in the commercials... contemplating saying no to the cheese. Humor is always associated as something positive, so going with this campaign of a humorous odd looking panda will most likely transition into the consumers having a more positive view of the brand as a whole.

     

     

Print Ad (In case my printer doesn't work)