Marketing in a World of Technology Survey Results

What do you prefer most in accessing information?
a. Print                         (2)
b. Websites                  (15
c. Phone                       (8)
d. Social Media            (6)

Is anything invasive to you? (Here are a few highlights of what you said)
- text messaging
- social media making custom advertising
- no :)
- unsolicited ads
- text ads without an offer
- no, our generation has been conditioned to all types of ads
- emails
- pop up ads

What is one way you can utilize QR Codes? (Here are a few highlights of what you said)
- Discounts/Deals
- Print Brochures/Ads
- Websites
- Business Cards
- Distribution and Tracking
- Link to Information
- Online Job Applications

Olympic Zoom

     Like most people when initially viewing this advertisement, I questioned why a big blue bird was right in front of the lady's face. After reading the logo in the top left hand corner, I had my incredible "aha" moment. This advertisement takes the product of binoculars and features one of its best attributes by portraying it quite literally in this print ad. Who would have ever though that zooming could get you this close to what you are viewing. 

     I find this advertisement very unique and captivating being that it is in a way shocking. For print advertisements, taking a notable feature of a product and turning it into something quite exaggerative ad literal can turn out to be one of the most effective advertisements. This is an advertisement in which you cannot be satisfied with just looking at the picture; it demands you to find the logo and to see what exactly this peculiar image is talking about. 

Are you talking about Sex Appeal or Animals?

     Oh, I didn't realize you were talking about saving animals... Has PETA really gotten that desperate to get their message across that they have to use sex appeal in such explicit inappropriate ways to get people's attention? Were cute little helpless animals not enough for this advertising campaign? Apparently "baring skin," was better than "bear skin."

     I find these advertisements a little too risky and controversial, but I am quite intrigued by the entire advertising strategy. What is the the one thing that we all know sells the best? Sex. Lets face it, whether we agree with it or not, sex sells. So their entire advertising strategy just follows along with the entire concept of this idea, which can be pure genius. But honestly, I think that in this case, the idea that sex sells is overshadowing the most important concept of all... saving the animals. If you can somehow manage to look past these busty hourglass figured women, then you might be able to focus a second of your time on the text of this advertisement. I love the whole idea of helping to protect and save animals, but I always associated animals with being innocent and pure. These images certainly do not reflect that; but perhaps the contrast between these two is what makes these photos so eye catching. 

     These images are just a few examples of the many PETA advertisements out there. I think that PETA has momentum in selling sex, but not so much animal rights preservation. Do you know how some celebrities who are helping to endorse a brand; and how those celebrities can overshadow the brand so much so that the target audience has missed the brand completely and can only recall the celebrity. This is yet another example. Many people are following along with this entire campaign, but it appears that people are following it more of because it gives them an excuse to be sexy and (nearly) nude in public. In addition to that, this whole campaign to me is really distasteful. What is the underlying message that these advertisements are selling to both men and women? Are they making men more sex crazed and making women more insecure? It is very likely. Based on those two elements alone, I would rule these ads to be disgusting and unethical. This whole campaign is a reflection of PETAs ethical values... which in fact I am not sure if they even have any. I would love to support a group like PETA, but not one that also promotes many unhealthy messages to men and women. What PETA should really stand for is, People's Explicitly Tasteless Advertisements.