This particular advertisement caught my eye because it is so unusual in comparison to other advertisements for high heels. Talk about thinking out of the box and into a whole new atmosphere. The picture shows a very gorgeous scene with the suns rays illuminating the clouds, and a very tall woman whose top of her head comes just above the them. Based on her hairstyle alone, we can assure that the women is very sophisticated and sexy; inferring that the shoes are too! The advertisement obviously stretches our thinking and implies that it is the high heels that she is wearing that has make her so tall.
Usually for traditional shoe advertisements, companies emphasize the feet; so by emphasizing the head of the persons body, it makes the advertisement very unique and rememberable. Not to mention, the use of a woman with black hair provides outstanding contrast to the clouds, which makes it even more eye catching. The purpose of this ad was to capture an audience of women who are interested in high heels that not only look great, but also make them tall.
At the bottom right hand corner of this print advertisement is a high heel shoes, which ties the entire advertisement together. It reemphasizes the sophisticated and sexy traits of the shoe. The marketers who created this advertisement did not assume that their audience was not intelligent. Through the idea and placement of objects in their image, they allow the audience to think about the advertisement and put the pieces together. What an interesting technique to generate more thought about the brand!
Nothing out of the ordinary here, just a big mother pig covered in dirt feeding... babies... HUMAN babies!! What an incredibly creative way to reveal the need for aide for feeding children. Initially when I looked at the picture of eight dirty infants drinking milk from a filthy pig, I was shocked and disgusted; but it was when I read the caption below that the advertisement really captivated me. "If you don't help them, who will?-- Your donation will buy formula and care for infants who desperately need it." This non-profit, Concordia Childrens, main focus is to help abandoned infants. Has world hunger grown this drastically over the years?
This advertisement is truly appealing and effective for any person, especially women or mothers, because of what babies represent. Usually when we think of babies, we think of them as pure, clean, and innocent; so to view a picture such as this, it is truly startling. Not to mention, pigs are viewed as the most disgusting and uncleanly animals. These two characters, babies and pigs, are placed so intricately because of their profound opposition. In addition to that, could the marketers behind this strong advertisement have considered the similar correlation between a baby human fetus to a baby pig fetus, in order to make the point of, Who is next in line to help this babies if we (humans) cannot?
The text of this advertisement is so small and tiny, and is located in the lower left hand side. Obviously the picture in this advertisement is rather shocking, and so the placement of the text is so crucially important to convey the correct message. I predict that their strategy in making the text so small would be to first capture the audience with the picture because it speaks far more than words ever could. Whoever coined the saying, A picture is worth a thousand words," they certainly were not kidding.
With such a unique and out of the ordinary picture, the audience viewing this print advertisement is immediately going to want to know why there are 8 little babies drinking milk from a dirty pig. In addition to the placement of the text, the text of this advertisement is really what seals the effectiveness. If the text was at all different and traditional and said something such as, "Help feed abandoned babies," it still has the same message, but does not speak near as loud. This advertisement is truly inspirational and proves the importance of every component of an advertisement.
We've all seen them, the drop dead gorgeous Go Daddy girls who love to show off their... umm... Go Daddy shirts. GoDaddy.com has designed their advertising campaign with sex appeal as their main focus. Men are mesmerized and women are envious; these advertisements captivate all. But has the campaign focused on sex appeal so much that their audience has lost sight of what the brand is actually advertising? These sexy provocative commercials tell their audience to go to their website so they could "see a little more," or "to see what happens next." What a great way to bring male viewers to your website; but there is just one problem, something tells me that those viewers are looking for something more than just how to build a website. And what happens when they don't find what they are looking for? Have these commercials just provoked men to visit inappropriate websites to find what they were looking for?
Are viewers so shocked and captivated by the outrageous sex appeal that they forget what the brand is even advertising? For me, that is certainly the case. I was so shocked by the focus of the commercials that listening to what the advertisement was advertising, was certainly my last concern. As a woman, I find this extremely offensive... which is not at all the case with my boyfriend who finds it interesting and clever. Are these commercials at all appropriate for a family audience to view during the Super Bowl? While the intent of these commercials are to raise brand awareness, they are sending out the wrong message to both young men and young women.
WARNING: To ALL men; these ads may cause a slap over the head by your girlfriend/wife. Be prepared to sleep on the couch.
For this particular radio advertisement for Jeannie’s Academy of Dance, I decided to target a younger generation from the ages of 15-25 males and females. While the dance studio has a wide variety of styles of dance to learn, I put more of an emphasis on the contemporary hip hop style. I purposely did this by placing upbeat background music, because it represents a genre of music that is appealing to this specific target audience. This music represents something that is cool, sleek, and new; which is exactly what I was hoping to associate with the brand that I am promoting. Nonetheless, since this is such a popular style of music for my target audience, hearing the background music will draw them into listening to the advertisement because it is appealing to their ears.
When looking at voices to read the dialogue while I recorded, I strategically placed two different kinds of voices to target my audience. I chose to have a female voice record the majority of the dialogue because there is a higher probability that girls will enroll in a class over men. Girls hearing this ad will be inspired to “unleash their inner dancer,” and hopefully become that amazing confident dancer that they have always dreamed of being. For men hearing this advertisement, the dialogue presents more of a challenge to them instead of an inspiration. I am hoping that it will provoke thoughts such as, “it’s not cool to be a wall flower… I can show off some cool dance moves to someone I want to impress… I won’t go unnoticed on the dance floor anymore.” It becomes a challenge to men because the dialogue is coming from a woman; which presents it in a way that men will think dancing is cool and can be used to impress women. Toward the end of the radio advertisement, I had a male voice announce, “check us out on our Facebook page at www.facebook.com/jeanniesacademy.” I chose to add a second voice to the advertisement and so it provided a variety of tones; but more so to show that there are men who are involved at the dance studio as well. Often times, guys get discouraged from taking dance lessons because they believe that they would be the only guy there; which would make them feel extremely awkward. The underlying message behind the male voice is basically: I am a part of the dance studio and I am a guy, so you can be a part of it too.
As far as the sound effects, I placed the sound of a heart beating twice at the beginning. I wanted to draw my audience in by providing a little mystery to the advertisement, by asking some rhetorical questions, and after each, playing the sound of a heartbeat. For me, the sound of a heart beat certainly gets my attention, especially on the radio; it grasps your attention and makes you wonder what it is for. The heartbeat sound effects also help to build up a sense of anticipation for the advertisement. People want to hear what the advertisement is building up to and so they continue to listen; and if it is a member of my target audience, they will thereafter continue to listen because of the appealing music following it.
While I just had a video camera for recording audio, and an old video editing program on my very old computer, I still had fun producing the advertisement that I created and envisioned; even though the quality wasn’t perfect.
Come a little closer... a few more steps... a little more... yeah that's right. After successfully reading this message, you may need to use our service. Oh and just so you know, we are a FUNERAL HOME SERVICE.
Talk about a very creative place to put an advertisement, it really draws your audience in; hopefully not too close though. The advertisement is placed on the other side of the tracks of a very busy subway. It looks like such a simple advertisement, and it is; it is the environment that really compliments the ad and makes its message so humorous.
And wow, what a comic relief from the usual depressing and gloomy advertisements for funeral homes. But did they take this advertisement a little too far? Is it really appropriate to joke about the serious topic of death? Personally, I think that it is not a very good role to take when positioning yourself as a company that will provide the proper needs of a consumer that is most likely hurting from the death of a loved one. Not to mention, what if someone really did get a little too close?! I guess that just means more business for the company?
